current: Founder & Principle Designer piouMAG

Thesis –


Our Frame of Sight, Thesis, 2021.
Photo, Identity, Art, Branding

The Window, albeit a passage of light, is incredibly multi-faceted. The window is a connection between interior and exterior, a hole in the facade of a structurally sound construction, an opportunity for ornamentation upon a repetitive surface. It evokes feelings of voyeurism, of discovery. My process sought to explore the window as a means of visual art and graphic identity whilst dissecting themes of repetition, structure, and form. ‘Windows’ is a series of projects exploring the window as a form of visual art. I attempt to achieve this by capturing flat, observational images in which the viewer can begin to examine the intricacies of its form. I then treat the image in a manner in which the ‘background’ begins to fade away, leaving only the frame of the glass within the window. ‘Blocks’ is an experiment capturing a city block in the same observational format. This experiment was realized through two major projects; a website, and a series of experimental cards. The website component consists of a scrollable image of a city block and a hover feature that reveals the glass in the windows; while the “Proposal for Space” cards explore my affordance as a graphic designer interested in architecture. ‘F_RM’ is a variable brand identity proposal for a gallery that seeks to draw a graphic identity from my past ‘Windows’ and ‘Blocks’ research. By extrapolating the glass forms from my window images, I was able to create shapes resembling O’s, A’s, and I’s. By substituting and replacing these shapes within F_RM, I was able to create logo marks with the words Form, Farm, and Firm. Solo exhibitions are housed under the label ‘FORM’, duo exhibitions under the label ‘FARM’, and group exhibitions by the moniker ‘FIRM’.




Part 1: Windows
Our Frame of Sight, Thesis, 2021.

‘Windows’ is a series of projects exploring the window as a form of visual art. I attempt to achieve this by capturing flat, observational images in which the viewer can begin to examine the intricacies of its form. I then treat the image in a manner in which the ‘background’ begins to fade away, leaving only the frame of the window and the segments in which light travels through the glass. One of my publications (shown here) depicts the treated images in a tight, 3x3 grid, allowing for both individual inspection of the images as well as a collective image created by the multiple images.




Part 2: Blocks
Our Frame of Sight, Thesis, 2021.

‘Blocks’ is an experiment in zooming out from the window by capturing a city block in the same flat, observational, format. This experiment was realized through three major projects; an accordion book, a website, and a series of experimental cards. The website component consists of a horizontally scrollable image of a city block and a mouse hover feature that reveals the glass in the windows and occasionally, the interior of the building. The “Proposal for Space” cards are an exploration in my affordance as a graphic designer interested in architecture. I am able to create scenes and ‘proposals for space’ without the worry for perfection and stability that an architect holds.





Part 3: Blocks
Our Frame of Sight, Thesis, 2021.

‘F_RM’ is a variable brand identity proposal for a gallery or museum that seeks to draw a graphic identity from my past ‘Windows’ and ‘Blocks’ research. The heavily structural form of the window is very evocative of both a grid system and a variety of shapes. By extrapolating the glass forms from my window images, I was able to create shapes resembling O’s, A’s, and I’s. By substituting and replacing these shapes within F_RM, I was able to create logo marks with the words Form, Farm, and Firm. My variable identity both influences, and is influenced by, the artwork that it encompasses. Solo exhibitions are encapsulated by a single window and are housed under the label ‘FORM’. Group exhibitions are portrayed by multiple, skinnier, windows under the label ‘FIRM’. And duo exhibitions (whether they be similar artists, or more experimentally, contrasting artists) are housed under the moniker ‘FARM’.