2021| As Senior Designer for Ori Carino's NFT project, 'Crypto Assemblage', I was tasked with all aspects of communication design from identity and brand design, to proposal decks, instagram handling and graphic creation, website, etc.
NOMADIC COMMUNITY GARDENS Branding, Logo, Typography, Poster
2019| This is a proposed redesign for Nomadic Community Gardens in Shoreditch, London. Although a space rife with culture, love, and overall enjoyment of life, their logo, an image of a tree cut in half, is very reminicent of most other community gardens around the world. Paired with a graffiti-esque typeface, the logo seems outdated and unindicative of the ethos of the garden. I chose to rebrand this community garden in the hopes of illustrating at least a fraction of its spirit.
SANTA MARIA NOVELLA
Branding, Logo, Typography, Product/Packaging Design
2019| In an attempt to revitalize the heritage perfume brand Santa Maria Novella, I designed a new typographic logo mark with accompanying branding and its subsequent style guide. My logo mark was an exploration in a custom typeface that felt more modern while still referencing the personal and homemade nature of the brand’s history. After creating the logo mark, I devised a visual system in which the scents of the perfume (flowers and fruits) would be beautifully laid behind the logo while interacting with and overlapping it. I later included a series of stamps, images of italian landscapes, to further reference Santa Maria Novella’s humble beginnings in Italy.