current: Founder & Principle Designer piouMAG
Branding, Logo, Typography, Video, Poster, Stationary
2021| As Senior Designer for Ori Carino's NFT project, 'Crypto Assemblage', I was tasked with all aspects of communication design from identity and brand design, to proposal decks, instagram handling and graphic creation, website, etc.
Branding, Logo, Typography, Poster
2019| This is a proposed redesign for Nomadic Community Gardens in Shoreditch, London. Although a space rife with culture, love, and overall enjoyment of life, their logo, an image of a tree cut in half, is very reminicent of most other community gardens around the world. Paired with a graffiti-esque typeface, the logo seems outdated and unindicative of the ethos of the garden. I chose to rebrand this community garden in the hopes of illustrating at least a fraction of its spirit.
Branding, Logo, Typography, Product/Packaging Design
2019| In an attempt to revitalize the heritage perfume brand Santa Maria Novella, I designed a new typographic logo mark with accompanying branding and its subsequent style guide. My logo mark was an exploration in a custom typeface that felt more modern while still referencing the personal and homemade nature of the brand’s history. After creating the logo mark, I devised a visual system in which the scents of the perfume (flowers and fruits) would be beautifully laid behind the logo while interacting with and overlapping it. I later included a series of stamps, images of italian landscapes, to further reference Santa Maria Novella’s humble beginnings in Italy.